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The Paris Hilton brand is synonymous with skank quality, so there was much finger-twitching anticipation at the E3 gaming convention for the launching of the cellphone videogame to which she attached her name. After a short, anxiety-inducing wait, Hilton arrived to the sound of hundreds of cheering, undersexed men to promote said immersive, virtuawhore experience in person. She then made an announcement:

Wearing a green minidress and red platform pumps, Hilton made a brief appearance at the Electronic Entertainment Expo to promote "Paris Hilton's Jewel Jam."

"Sorry I'm late," the heiress said. "I'm really excited to have my new video game, 'Diamondquest.' Thank you all for coming, and you can download the game," she said.

The title snafu was an innocent mistake—she merely confused the official name with many of the other gem-themed working titles toyed with during the game's development process. Also rejected were "Paris Hilton's Diamond Snatch!" and "Yoshio's Adventures In Paris Hilton's Jewelry Box."