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The Beeb reports on Yahoo's new ad system (brilliantly announced when Microsoft, Google, and E3 can overshadow it).

"Understanding how ads actually work together is why we are introducing with the new system," said Yahoo.

Right, apart from the usual nitpicking ("Said Yahoo"? Admit it, BBC writer, you lost the publicist's name), I have one question. Shouldn't Yahoo have handled this "understanding ads" thing earlier?

Yahoo unveils new advert system [BBC]