• NYT Co. searches for outside PR help in recent stock spat. Our tip: Go with Rubenstein; then the Post will be nice. [NYP]
• NYDN looks to buy Philly newspapers. You know, because Mort manages such a smoothly running ship here. [Philadelphia Inquirer]
• The latest Seventeen brand extension: A mag for rich girls. [WWD]
• Post-Stern, CBS looking to sell radio stations? [NYP]
• Why does media care about Duke rape story? Because reporters are worried college will be too expensive for their kids. Obviously. [NYPress]