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Perhaps the greatest chronological confluence since 4:20 p.m. on 4-20 rang the bong gong for stoners everywhere, June 6, 2006 is quickly approaching, and you know what that means. You don't? Well, what if we write it out this way: 6/6/06. Not ringing any bells? OK, then drop the 0, remove the slashes, and squint a little. That's right: 666. Number of the Beast. And, according to the LAT, a perfect marketing opportunity to unleash unfathomable evils on mankind—everything from yet another sure-to-be-terrible horror movie remake to an Ann Coulter book:

For marketers, 666 has also become an ideal date — to launch movies, records, books and other products or events, particularly those with religious undertones. In the case of 20th Century Fox, which is responsible for the omnipresent apocalyptic ad campaign, it's a once-in-a-century opportunity to unleash the remake of "The Omen," about a couple and their devil incarnate spawn. For Crown Forum publishers, it's a perfect time to fan the flames of ideological controversy with the release of provocative author Ann Coulter's new book, "Godless."

Even Barnes & Noble is getting in on the 666 spirit, promoting the release of Coulter's book by staging their very own "Liberal Book & Witch Burnings" in store lobbies across the country, wherein an effegy of Janeane Garofalo is scorched on a flaming pyre of unsold Al Franken books.