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· The Apple (Beatles) vs. Apple (computers) tradmark trial began yesterday, with the record label scoring a shocked and appalled gasp from all in attendance by pointing out the incredibly damning fact that the iTunes store sells Coldplay's music. This one's over before it really begins. [Variety]
· Studios are either abandoning or cutting back on production of movies in the UMD (think: wee DVDs) format that only plays on Sony's PSP portable gaming device. The MPAA is already thinking about adopting the piracy-resistant media that no one can be bothered to use for next year's Oscar screeners. [THR]
· Might Variety be condescending just a tiny little bit to Sumner Redstone offspring Shari? "With daddy in the front row, Shari Redstone was front and center Wednesday, describing her growing role at Viacom and CBS to a Gotham media confabc." [Variety]
· ESPN is the HBO of the Sports Emmys, scoring 45 (!) nominations. [THR]
· Amazed that he could create a hit for Fox that doesn't involve an overblown talent show, C-listers on ice-skates, or the destabilization of families through wife-swapping, NBC Universal Television Studio ties up House creator David Shore with a two-year overall deal. [Variety]