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Viacom CEO Tom Freston says Paramount is considering co-production of movies in Bollywood. Should that plan yield positive results, Freston said he wouldn't rule out buying one of their studios and laying off some employees to really explore the potential of the Indian market. [Variety]
Not even Oscar winners can escape the pull of pilot season: Marcia Gay Harden is cast in ABC's drama pilot, Drift, playing the Dr. Melfi role for the series' insomniac detective protagonist. [THR]
Finally, an agency purchase! Sure, it's no UTA-Endeavor or ICM-Endeavor, but Gersh's acquisition of the sports management firm Steve Feldman and Associates is...really boring, actually. Nevermind. [Variety]
· Spike TV finds its old, cursive logo insufficiently "manly," and will debut a new one in May, featuring bolder block lettering tattooed onto an erect penis with a prominent Prince Albert piercing. [THR]
Because there is perhaps no activity more dramatic and telegenic than feverishly typing away on a laptop, MTV picks up an Apprentice-style reality series where writers vie against one another for a staff position at Rolling Stone. [Variety]