JT Leroy's Fake Story Still a Very Real Movie
A theater in San Francisco has displayed posters for the forthcoming The Heart Is Deceitful Above All Things, the movie based on the fake life of fake and altogether nonexistent writer JT Leroy. Wisely, Palm Pictures has chosen to incorporate the hoax into their marketing tactics — one poster even includes far-too-long excerpts from the Times and New York articles about the scandal.
Honest marketing tactics, however, hasn't stopped an enterprising passerby from adding the proper scare quotes where necessary. Oh, you crazy, aspiring copy-editors — always toting your Sharpies, ready for the attack.
Update: Actually, that's not graffiti — it's the ironic work of Palm Pictures, featured on all of the posters.