Scobleize yourself — get on the A-list (and kick ass)
Hey, kids! Robert Scoble here! I'm a famous blogger, and you can be too! Then you can have fun coining words like "brrreeeport." Because "brrreeeport" is now an important Internet zeitgeist! Actually I just like to say "brrreeeport."
Step 1: Cool titles. A title needs conflict! Action! "A brief treatise on attention-credit in stabilized online communities" is BORING. Better: "A brief treatise on how attention-credit in stabilized online communities KICKS SOME ASS." Whose ass is being kicked? It doesn't matter. You are on the A-list and they are not.
Step 2: Be unique! For instance, I cover topics usually untouched by other bloggers: blogs, the blogosphere, how to blog, the process of blogging, and brrreeeport.
Step 3: Tags. They are cool again! Not like metatags, which got ruined when people overused them to get search traffic. These tags are healthy and happy. Use them a lot to get search traffic.
Step 4: Make friends with other bloggers. They will love you and will not feel used at all!
Step 5: Get hired by Microsoft as a high-profile spokesperson.
