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• 3 years later, a resolution to the legendary fake Puma blowjob ads: They were specs from a European off-shoot of Saatchi & Saatchi. And while they weren't supposed to hit the internet, they did wonders for online store sales. [MemeFirst]
• Just in time for Valentine's Day, FreshDirect appeals to singles by suggesting they avoid suicide by gorging on Ben & Jerry's. [Gothamist]
• The queen Scissor Sister goes shopping for sex toys. Big whoop, right? Actually, the big whoop is that someone's taking camera phone pictures in the sex shop. Creepy much? [Two Martini Lunch]
• Saturday's Idiotarod — in which teams race shopping carts from Brooklyn to Manhattan's East River Park — only received minimal NYPD interference (cops just asked the teams to "slow down"). Are we supposed to believe that having shopping cart barrelling at you is much less a public concern than, say, riding the subway pantsless? [NYDN]
• You can question James Frey's honesty, his writing, his story — but don't you dare question his break-dancing skills. [H-P]