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CNN uses the impending release of Jerry Bruckheimer's Glory Road (coming to a theater near you this Friday!), the story of the first all-African-American college basketball team who won the national title in 1966, to examine the "brand" that the superproducer's billions-grossing body of work has created. While Bruck evasively touts the simple power of his own taste in his selection of material ("I don't know what you like, I don't know what an audience likes; I know what I like. It's what I try to do."), he does explain what drew him to the current project:

"I always like telling stories that are about individuals that changed things for the better," he says. "And [Texas Western coach] Don Haskins and those seven [African-American] kids changed things for African-Americans for the better, and athletics for the better."

Reports from the set confirmed how incredibly moved Bruckheimer was by the film's powerful material. In fact, the producer was so overcome by feeling that he found himself unable to watch the production's final week of shooting, a logistically difficult series of shots in which the entire pioneering Texas Western team explodes once the title-winning buzzer-beater drops through the hoop. But this was a Jerry Bruckheimer Film, and Jerry himself made sure that no expense was spared to ensure that the climactic fireball would match the emotional pyrotechnics of the ultimate scene.