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The Dead Frog blog tipped us off that the minds behind The Chappelle Theory site, which alleged that Oprah Winfrey (among others) was behind a plot to drive Dave Chappelle crazy and get his show off the air, have revealed themselves. As it turns out, the site was a viral marketing ploy for The Chappelle Theory Exposed, a short film by Chappelle's Show star Charlie Murphy and Neal Brennan, Chappelle's writing partner. We can't help feeling disappointed that the Theory wasn't first scrawled on a wall in crayon by a schizophrenic fan and then carefully transcribed onto a very nicely designed web page, but we can't say we're surprised. If nothing else, this little exercise in sneaky marketing gave us The Cosby Theory, which made all our dashed hopes for a genuine bit of crazy worth it.