'Radar'ites Were Poets, and We Didn't Even Know It
On the heels of Mort Zuckerman's decision to stop funding Radar magazine because its ad sales weren't what he'd hoped, a source within a small book ad agency forwards along this email from a Radar ad salesman, which suggests why there might have been some difficulties:
Subject: A POEM for [Ad Agency]
Date: Fri, 4 Nov 2005 11:47:00 -0500
From: xxxx@radarmagazine.com
To: Michael, Amy, Paul, Lenny
Amy, Michael, Lenny and Paul
I hope you're all well and enjoying your fall
I'm reaching out on this warm autumn day
To give you an update on Radar's headway
The buzz is spreading like butter that's churned
Liz Smith, Keith Obermann and even Howard Stern
Are fans of Radar, and if that leaves you in awe
We've even been covered by conservative Rush Limbaugh!
I would love to set up a time we can meet
We'll update you more and bring you some treats
The end of November would be truly ideal
If you can't squeeze us in, how about over a meal?
We can bring in some lunch or even go out
Please let me know, just give me a shout!
And in the meantime, please keep us in mind
For any Q1 title that you're able to find
Whether it's Picado or Harper, there must be a fit
Thanks for your consideration, we appreciate it!
Have a great weekend!
[redacted]
Account Manager
Radar Magazine
w: 212.372.XXXX
c: 917.319.XXXX
xxxx@radarmagazine.com
Now it's all starting to make sense.
