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The Today show just had a brief, boring segment on various artificial sweetners — Splenda, Equal, and other such evils. In the accompanying aspartame expert interview, co-host Katie Couric began as follows: "I personally asked for this segment because, well, it's all about me."

You always knew it, but that doesn't make it any less chilling to hear it said aloud. Kudos to the cameramen for not actually dropping their equipment when Cap'n Bossypants spit out that gem.