The Natural Selection of Celebrity Magazines
Mediaweek reports that celebrity magazines may have reached their tipping point, indicated by last week's collapse of Inside TV:
Clearly [shuttering Inside TV] is an indication that there is softness in that category, said Scott Crystal, president, TV Guide Publishing Group. There seemed to be a tipping point in the fall of 2004, around the time that Life & Style launched. What seemed to be an expanding and robust marketplace of celebrity-oriented magazines went from growing to glut in a matter of months.
Sadly, Life & Style is the leader in celebrity lifestyle rags, reportedly moving 600,000 copies per week. And while that doesn't compare to the 1 million-plus copies moved by all the celeb "newsweeklies" (Star, Us Weekly, People, and In Touch), it still strikes us as 600,000 copies too many.
