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There's an interesting story on the front page of the Times metro section today about voter research conducted by the Bloomberg campaign. Typically, you see, voter lists like these are constructed from publicly available information — magazine subscriptions, voting registrations, neighborhood, race, ethnicity — and then different messages are targeted at different subsets. But because Bloomie had so much money to throw around, his pollsters could afford to call hundreds of thousands of voters to find out about voters' interests and preferences.

They stored the answers in a vast computerized database to develop sophisticated psychological portraits of city voters - identifying eight never-before-identified voting blocs based on people's shared everyday interests and concerns, not on their broader racial, cultural or ideological differences, aides said in interviews in the last few days.

There's something a little scary, sure, about Bloomberg and his minions conducting this research into all of us. But, at the same time, there's something appealing about the idea of being sliced and diced by politicians in this new way — by the content of our characters, as it were, not the color of our skin. And so we were interested in this article, and intrigued to learn about these eight newfound, non-ethnic voting blocks. Curiously, however, the Times gave us only three.

FANS, or "Fearful and Anxious New Yorkers": described as mostly lower- and lower-middle-income New Yorkers of all races whose lives are "utterly dependent on New York surviving." They rely heavily upon the city's social services, and, perhaps working as janitors or in the airports, they depend for their livelihoods on the city's remaining financially stable and free from attack. ...

"Middle Middles": Aides identified these voters as middle-class moderates of all races who said in interviews that they sought independence and honesty in their leaders. They said they admired that Mr. Bloomberg built his fortune on his own. This group, aides said, included people from all walks of life....

"Cultural Liberals": These New Yorkers said in interviews that they considered the financing of arts and social programs to be crucial, and that they understood that the survival of such programs depends upon careful fiscal management.

So what are the other five? We have no idea. Work for Bloomberg and know? Tell us. If not, it's all up to you, Commenters. Let's hear your best guesses.

Voter Profiles for Bloomberg Went Beyond Ethnic Labels [NYT]