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We realize we're going nowhere new here, but after four days of watching the Today show's Where in the World is Matt Lauer campaign, we can honestly say that the segment is, without question, the stupidest fucking waste of money and energy we've seen in at least two days (and we actually like Lauer, too). As if the banefully catchy jingle (Where in the world is [beat] Matt Lauer?!) weren't eye-rollingly intolerable enough, starting your day by watching Lauer show the Austrian and Chinese trinkets he's bringing back to his co-hosts just might incite violence.

Here's a thought: If you're going to spend all this cash shooting Lauer off to far-flung locales, why not pick some that are relevant? We'd love to see the Parisian "cocktails" he'd find for Katie and Al.

Where in the World Is Matt Lauer? [Today]