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Okay, it's not as bad as it sounds. But Page Six, the Post's marvelous bastion of gossip and backstabbing, is launching a magazine. It's not of the traditional newsstand ilk, but will rather be a glossish insert in the paper (presumably Sundays, if it flies). Once we know more, we'll decide whether or not to be amused or mortified.

As of right now, the project is a one-off helmed by veteran gossipmonger Jared Paul Stern — who, when not designing "prep-punk" leisurewear, currently edits the Post's Sunday books section and occasionally tosses his fedora in the traditional Page Six ring. Jared, whose wit has been tragically muzzled by the fine folks at Rubenstein PR, couldn't comment. Flackery-scion Steven Rubenstein's official statement: "They're exploring the idea, but it's not definite." Right-o, then.

So what can we expect? Think Radar-level listicles, as this mag is not about breaking news (which would be pointless, with a daily column and whatnot). And, if it makes so much as 50 cents profit for the Post, expect it to become a regular fixture.