Blogs: Weapons of Mass Corporate Destruction
The cover story in this week's edition of Forbes is an ever-so pertinent examination of the innate evil and danger of blogs, especially when they attack your business (far be it from Condé to do such a cover). But, before the evil blogosphere destroys that crisp pile of millions upon which you're resting your gilded bum, be sure to protect your brand with the following easy steps:
• Monitor the blogosphere
• Start your own blog
• Build a blog swarm
• Bash back
• Attack the host
• Sue the blogger
• Challenge blogger to an iPod war
• Buy the blogger
• Sexually humiliate the blogger
• Maim and/or kill the blogger