Alex Joins Tina to Ride the White Horse
Today's installment in Alex Kuczynski's Thursday Styles series, The Inane Shopping Adventures of the Filthy Rich, takes her to the new Burton Snowboards store Soho. There, she was astonished — astonished — to discover that snowboarders often like to toke up.
We're not going mock the general ridiculousness of the column — well, any more than we already did — because there really isn't much more to say about it. We're not going to mock her inability to visit Snopes.com and learn the correct etymology for the term "420." And we're not even going to juxtapose her sanctimonious closing bit — "I hate the idea that some kid might walk out of Burton with a 420 Kit in his shopping bag and think it's part and parcel with the sport of snowboarding" — with her otherwise Dionysian life. ("'Orgy! Orgy!' exclaims Alex Kuczynski as she raises her glass of Pinot Noir...." —W, Sept. 2005)
We're just note that when an article — especially a Thursday Styles article — is headlined "Preparing for Snow in the Ski-Free Zone," we expect an entirely different sort of service journalism.
