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Over the past hour or so, our inbox has been peppered with a new, unsourced rumor about half of ICM being snapped up by two bankers. A cut-and-pasted snippet has been flying around on e-mail and on the tracking boards, but here's the whole item, which originated in today's Page Six:

ANOTHER week, another rumor that the International Creative Management agency has been sold. But this time we hear it's more than a rumor. According to West Coast sources, half of the company is being sold to two bankers, Ben Cohn and Suhil Rivdi. ICM is being represented by Allen & Co. in the deal. ICM chief Jeff Berg has "been wanting to sell out for a while now," said an insider. A rep for the agency, which has admitted to scouting opportunities with Allen & Co., said, "ICM will not comment on speculation based on gossip and rumors."

So, potentially panicked ICM staffers, now that you know the rumor's origin, take the buzz for what it's worth: Either your agency is about to be half-owned by some bankers, or it was caught canoodling at LAX with Eva Longoria.