• You can't even win in magazine publishing by appealing to the lowest common denominator, as tabloid king David Pecker is learning the hard way. [BusinessWeek]
• You can win, though, by appealing to the just-better-than-lowest denominator, as Jann Wenner — and his Us staff of the cool girls — has learned the fun way. [WP]
• OK! America has the Britney baby pix, allegedly. It's amazing what a little scratch can get you. [Access Hollywood via MSNBC]
• Oprah re-opens book club to works by contemporary authors. Jonathan Franzen is appalled. Then pleased. Then appalled again. [NYT]
• Economist gives free subscriptions to influential bloggers. We didn't get one, so take a guess who doesn't get a comments invitation. [Folio:]
• New weekend WSJ is a "spectacular bellyflop," says William Powers. Come on, tell us what you really think. [National Journal]
• "I'm a chiropodist," The Daily Show's Stephen Colbert tells his kids, according to the Times Mag. [E&P]