• Penthouse raises new cash to take on Playboy. In mud-wrestling, of course, with throngs of fratboys watching. [Folio:]
• Honcho Rick Kaplan might not be much longer for MSNBC, according to rumors. And we're sure his underlings will be sad to see him go. [NYP]
• All of Time Inc.'s business websites — Fortune.com, Business2.com, FSB.com — will be merged into Time Warner's CNNMoney.com. [Folio:]
• Reporting on VF's reporting of WP's reporting. [E&P]
• CNN's Aaron Brown thinks about ABC's Peter Jennings. Then he thinks about that damnded Anderson Cooper, who's hogging all the attention. [Philadelphia Inquirer]
• The Post's scratch-off poker game — play to win! Except when winning is impossible. [Media Mob/NYO]