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The Today show just ran an utterly original segment on the "girl crush" zeitgeist, complete with footage from Sixteen Candles and Single White Female. While we watched Matt Lauer and Ann Curry awkwardly discuss the "trend" with Best Week Ever's Rachel Harris and New York mag's Sarah Bernard, we thought of the media saturation timeline of girl crushes:

Sept 15, 2003: New York Observer
July 14 2005: Nerve.com
August 11, 2005: New York Times
August 25, 2005: Today Show

A slow start, sure, but three articles in the past six weeks is quite the increase in pace. At this rate, we expect girl crushes to reach their fever pitch by late September, at which point we predict that no less than four of the videos on TRL will feature intense female friendship montages.

Earlier: Girl Crush, Take Two