• Carl Icahn wants to split up Time Warner. [NYT]
Times digital chief Martin Nisenholtz says the hope is that office move will make NYTimes.com "part of the DNA of the newsroom." Our hope is that people finally stop talking about inanimate objects' DNA. [OJR]
• With the network-news changing of the guard complete, advertisers might reconsider all the money they spend on the evening news. [NYT]
• New sports spinoffs TK from Times Magazine and, natch, SI. [NYO]
• Francis Bean Cobain, Kurt and Courtney's daughter, to appear in "Young Hollywood" package of October Teen Vogue. [WWD]