• At Advertising Week in September, the headline event will be Jon Stewart interviewing four yet-unnamed prominent magazine editors. We really hope it's Newsweek chief Mark Whitaker. We hear he's a laugh riot. [AdFreak]
• "[B]logs are often just a way of making oneself appear on the Internet," observes NYT editorial. No word on whether newspapers are a way for making oneself appear in print, of if TV is a way for making oneself appear on TV. [NYT]
• More on the Murdoch Family Feud: It wasn't that Rupe couldn't let go, it was that Lach just didn't care enough. And dad was very disappointed in him, young man. [Economist]
• Top flack Peter Costiglio to leave Time Inc. at end of summer. Also, EIC Norm Pearlstine could hand over the top chair to editorial director John Huey around then, too. Ah, they grow up so fast these days. [NYP]
• Army Archerd to end column, but not leave Variety. [NYT]
• Will Fairchild honestly name a new editor to take over Jane within the next week? And does this new editor actually exist as of yet? [Folio]