Adventures in Magazine Marketing
New Scientist breaks some imporant news for magazine circulation execs today:
Men under the influence of androstenol — a pheromone found in men's underarm sweat — find men s lifestyle magazines to be more attractive and are more likely to purchase them than those not exposed to the pheromone, suggests the research.
We're just surprised to learn this holds true for all men's magazines. Because we always thought guys who dig the smell of other guys' sweat was a demographic Details pretty much had to itself.
