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After a fifty-year absence from American markets, De Beers, the world's largest diamond company, has landed its blingy whoreship in the middle of Fifth Avenue. The company's first store in the U.S. was not met without protest, however. Members of Survival International (along with Gloria Steinem) picketed the opening; the group insists that Gana and Gwi bushmen of Botswana have been evicted directly because of diamond mining. Amidst shouts of "cultural genocide," however, celebrities still came out to celebrate the arrival of new, sparkly things:

One attendee, actress Lindsay Lohan, gushed over the possibility of wearing one of the famed diamonds.

Asked about what she thought of the bushmen controversy, she replied: "I don't get involved in any drama."

Rapid weight loss, family incarceration, movie premiere hissy fits, car accidents — these are not "drama." African bushmen, however — that's where Lindsay draws the line.

De Beers Opens First Store in U.S. to Protests [Reuters]