'Time' Mag Graffiti Marketing Campaign, Week 2

We're on Week 2 of Time magazine's pseudo-subversive marketing campaign, which involves the gradual tagging of a large billboard at Houston and Wooster. At the end of the four week period, the street art will then be destroyed emblazoned with Time logos. As we're positively fascinated by this highly visible exercise in absurdity, we've released Intern Caroline into daylight once again to document the project's progress. Click the image to enlarge and see just how far things haven't come since last week. Don't be misled, however, by the slow progress — just like your carefully constructed messy haircut, indie marketing takes time and patience, grasshoppers.
