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If we're reading David Carr right — and, to be fair, we're not at all sure we are — Tom and Katie gave a press conference immediately after getting engaged because Michael and Catherine sold the rights to their wedding pictures to a British gossip mag a few years ago.

Celebrities who for years watched as their hook-ups, both real and imagined, fueled dozens of magazines and televisions shows are figuring out that the right two hearts beating in unison can sound an awful lot like a cash register. ...

It may have been Michael Douglas and Catherine Zeta-Jones who touched off the new paradigm when they sold the rights to their wedding photographs for more than $1 million to OK! magazine, only to have a rival British magazine, Hello!, publish unauthorized photos. ...

As the game has changed, stars have begun to play ball subtly, trotting out their baby for an exclusive so the rest of the digital hyenas will give it a rest."

And "trotting out their baby for an exclusive" is equal to "making a jackass of yourself about how much you're in love."

That is, if we're still following.

I'm in Love. Why Shouldn't I Be Paid? [NYT]