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In today's Page Six, Entourage cast members continue to blur the line between the make-believe Hollywood that we live in and the fictional Hollywood of the show, as Jeremy "Ari Gold" Piven admits that, like his character (Ari's reliance on them was mentioned on the show last night), his love machine is sometimes powered by boner pills:

THE cast of HBO's "Entourage" sat down with CNBC's Donny Deutsch the other day in Las Vegas and revealed how they deal with so many female fans — Viagra. "I did crack one open once, and if your turnaround time is 36 minutes . . . it gets it down to 16 minutes," admits Jeremy Piven in the interview airing tonight.

Last night's Viagra reference seemed a little too jokey and off-handedly generic to be product placement (unlike that subplot involving the Apple Store—you're nobody in this town if you're not standing on line for three hours to get help with your iPod), but maybe Piven will score a lifetime supply from Pfizer for his plug on Deutsch. Watch out, Entourage groupies, for you're about to be pleased all night long (in between sixteen minute "turnaround" intervals). And if you can withstand all the pleasure, maybe you'll get to play a one-line shopgirl (practice now: "Vince, you'll look totally hot in this!") sometime in season three.