This image was lost some time after publication, but you can still view it here.

When we learned that Time magazine would be asserting its hip-osity through a faux-underground marketing campaign, we almost fainted from the resulting combination of snorting and gurgling. Then we sent spanking new Intern Caroline to document said campaign, which is a blank billboard at Houston and Wooster that will be slowly covered in graffiti for the next four weeks. At the end of what we're sure Time suits charmingly call The Street Art Period (so very early Basquiat), the billboard will be graced with a big fat Time logo. Get it? Graffiti is edgy, and so is Time! Click to enlarge the above image and relish phase one of this conformity-challenging foray into media marketing.