Life Imitates Art, BP Imitates Morgan Stanley
Just because international energy behemoth BP has a green logo doesn't necessarily mean they're the good guys. Just a few days after financial pillar Morgan Stanley announced that all of their advertisements would be automatically pulled from any edition of a print publication featuring "objectionable editorial content," BP has followed suit:
One former publisher and longtime magazine industry executive who spoke on the condition of anonymity said that magazines are not in the financial position today to buck rules from advertisers, and predicted that such moves will continue.
If you listen closely, you can hear the sound of William Randolph Hearst thrashing about in his grave.
BP Institutes 'Ad-Pull' Policy For Print Publications [AdAge (reg. req'd.)]