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A cry for help from a confused reader has us thinking it's high time we used the Gawker Community for a good cause, like deciphering the nuances of the Condé Nast underworld. As such, we present the mystery of Plum Sykes' mailbox:

Maybe you or your readers can tell me why it is that in the sub-basement of 4 Times Square, an entire mail carton which would usually hold mail for a whole floor (Lucky/HG, etc.) is labeled 'Plum Sykes'? Can she really receive so much love or hate for Bergdorf Blondes? Or must her mail remain separate from everyone else's?

Muy interesante! We'd ask Plum ourselves but, well, she hates us. And we've got our ideas as to why there's such a grandiose carton in her name, but it involves burritos and stuffed bunnies. Your answers might make more sense; send your hypothetical explanations and conspiracy theories to tips@gawker.com, and we'll do some sleuthing by the end of the day.