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What do scary B-Listers like Jerry Hall, Omarosa Manigault-Stallworth, and KISS bassist Gene Simmons have in common? Celebrities like them, (i.e. "minor ones," says medialife magazine) have helped send VH-1's core 18-49 audience soaring over 16 percent in the last year.

For the most part the network provides little in the way of intellectually challenging fare. Which is the point. And it s working....[and] that isn t about to change. VH1 recently launched Love Lounge, which has celebrities dispensing relationship advice. This summer it will add... Hogan Knows Best, a look at the fathering skills of former wrestler Hulk Hogan....While the celebreality sub-genre and celebrity talking heads shtick often feel played out, VH1 s ratings suggest so far they aren t.

So don't give up hope all you PoweRGirls fans. Lizzy Grubman may yet return to the airwaves.—MG
VH1: In reality, it's life among the celebs [medialifemagazine]