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Between this morning's report of publicist Ken Sunshine's Jerry Maguire-esque indictment of his flacky brethren and fellow celebrity mouthpiece Dan Klores' side-career as Important Documentary Filmmaker, we think we may be witnessing the beginnings of an era that we will one day refer to as the Risorgimento Pubblicità (loosely translated as the "Publicist Renaissance"). Witness Klores using his publicity-attracting superpowers to induce Reuters to discuss the sociopolitcal/psychosexual issues at play in his documentary, Ring of Fire: The Emile Griffith Story:

"I never wanted to do a sports documentary or a boxing documentary," said Klores, who co-directed and co-produced with Ron Berger. "It was issues of sex and the media, politics and isolation. ... I felt some kind of connection there."

Really, this developing Publicist Rebirth shouldn't come as such as surprise. Klores uses the same intellectual muscles to wrestle with "issues of sex and the media, politics and isolation" in shooting his documentaries or to craft a carefully-worded statement that doesn't exactly deny client Paris Hilton's latest bathroom-stall orgy. We can't wait to see what surprising contribution the publicist world offers to the culture next. It's truly an exciting time to be alive!