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Radar Creative Director Richard Christiansen and Editor, Maer Roshan: "It's not exactly right, is it?" "No, but it only has to work for two issues."

From today's New York Times, a few of the "groundbreaking" "ideas" Radar "has" for "the Internet":

The Web site will not reproduce the magazine's contents but instead offer fresh takes daily on the news and gossip and will showcase a series of features.

These will include a stock ticker with the relative popularity of various celebrities ("Trump up by three over Tina Brown!" Mr. Roshan intoned). There will be "after-death" interviews when the departed are back in the news (say, with Howard Hughes when "The Aviator" came out).

And fans of the interactive will have a chance to post pictures of themselves on the Web site for 15 minutes along with a sentence or two about why they should be famous. All the while, a clock will tick down their 15 minutes.

There's definitely a metaphor for the magazine in there, but we're too darn nice to point it out.

Reviving a Magazine With Ballast of a Web Site First [NYT]
[Photo via Ruby Washington/The New York Time]