'Maxim' and NBC: Adventures in Co-Branding

As we mentioned yesterday, coming soon to Las Vegas, NBC's blingiest one hour drama series: Maxim's 'Hot 100' party.
This party is so hot, in fact, Maxim got it into the show the only way it knows how: by agreeing to put Las Vegas' star on the cover of the June issue.
We can't wait to see Jimmy Caan in a sheer teddy. Actually, yes we can.
Maxim puts the make on Hollywood [Variety]
Las Vegas [NBC]
Remainders: Britney, K-Fed, and Possible Federletus On Bowery
