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From The New York Times 'Business' Addenda column:

The Gay Press Report, by Rivendell Media in Mountainside, N.J., and Prime Access in New York, estimated that spending last year was $207 million, up 28.4 percent from $161.2 million in 2003. That was the greatest percentage increase since 2000, the report said, although total spending still ranked below the peak, also in 2000, of $211.6 million. The survey looked at 139 publications.

The number of ads created specifically for gay and lesbian readers more than doubled, the report said.

As our big gay friend would say, "That's super!"

It also might explain those Ball Park Franks 'girthy' ads from last summer.

Print Ads Intended for Gays Rose in 2004 [NYT]
Ads That Make You Go Ew [Slate]