Look Who's Direct Marketing
Guess who showed up unannounced at our apartment yesterday: Radar Magazine's hopes for the future. No, not the real Radar Magazine's hopes for the future (our apartment isn't that big): The direct marketing solicitation from Radar, silly!
Finally a magazine for fans of Uma Thurman, AP photos of the president that were mocked on the web for weeks last year, vaguely gay-looking guys, skanky visible thongs, dudes who use couches, women who love iPod Minis and cars but hate clothes, and manufactured stars who were already boring the last time this magazine tried to launch!
Or, as Radar's own breathless PR copy hails it:
FRESH
Introducing the most anticipated new magazine of the year. Radar Magazine
Packed with inside dope on pop culture and politics, Hollywood and high society, movie stars and moguls, pundits and powerbrokers. Radar goes where no magazine has gone before.
Couple of corrections: When they said, "the most anticipated new magazine of the year," they meant 2003. And that stuff about going "where no magazine has gone before" is bullshit: We've thrown tons of magazines in the recycling bin.
