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While P. Diddy continues to dodge questions about whether or not he was in cahoots with American Idol dropout Mario Vazquez, he's asking that we all focus on his "next era." And, as you might've guessed, this era has nothing to do with divisions of geologic time. Why, it's all about his new production deal with MTV:

"To be honest, this is me as a TV executive producer with no ties to me as an artist," he said of the deal.

"I know how to execute and the blessing is that MTV respects me as a future TV mogul."

Respect, fear, fleece — same difference.

Who's Your Diddy? [NYP]