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When dreaming up self-promotional gimmicks to get some attention in Hollywood, some think big—billboard big. And some think very, very small. Like PennySaver ad small, which is how a reader found markhoxie.com. We visited the site, expecting a direct, "Jay the Writer"-style experience, with a list of projects and pitches; instead, we found paragraph upon paragraph of explanations of the writing impulse, a personal history, and a photo gallery (which, ironically, is there to allay the reader's fear that "this guy's crazy").

Well, Hollywood, we've done our part. You may now beat a path to his door.