Well, 'Axe' Means Two Things, Too, Right? 91 Haber 03/03/05 03:08PM Filed to: Media Media Advertising This image was lost some time after publication.We'd say Unilever is insensitive, but that depends on what the definition of "is" is.Related: Branding: A mark of disgrace or notoriety.Axe Deodorant Body Spray - Tsunami [Unilever]