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Online community encyclopedia Wikipedia is nothing new, but because you can add any entry to the database or alter any information that appears in an existing entry (thus making it an unwise source for any would-be journos out there), it's a wonderful measure of who the people really care to know about and what, exactly, is worth knowing:

Kurt Andersen "Writes extensively on media."
Tina Brown Dated Dudley Moore
Matt Drudge An entry so long, we suspect he wrote it himself.
Paris Hilton - "Recent attempts to start a modeling company and a makeup line seem to have been unsuccessful."
Bill Keller Birthday is June 18, 1949. Save the date!
David Remnick "Those who have dined with him say he is surprisingly foul-mouthed."

And, sadly, not making the Wikipedia cut:
Col Allen
Janice Min
Adam Moss
Victor Navasky
Jim Nelson
Gideon Yago

The people have spoken.