Fox: We Kicked Your Ass
After receiving the news that her network had "dominated" the February ratings sweeps, Fox entertainment president/Arrested Development booster Gail Berman took some time out from high-fiving everyone in the office to send out this e-mail crowing about their big win. She brags about how the network didn't even need that little Super Bowl thing (really, that was just piling on), but we're left with one question that's pretty easy to answer: What if you take away American Idol? A: Berman gets fired! Given that the alternative to victory was the Hollywood breadline, yeah, we'd be boasting too.
From: FBC Comm Sent: Wednesday, March 02, 2005 9:53 AM To: [redacted] Cc: [redacted] Subject: Feb Sweeps Victory Importance: High
What a difference a sweeps makes...
Congratulations to all of you who worked so hard to ensure that we would win the February sweep. Our victory was so dominant, that even if you take out the Super Bowl (and believe me, our competitors wish they could), we still would win February by a HUGE margin!
It's the third time in our history that we've won a sweep, but it's also the first time ever that we dominated, across the board, in EVERY key demo, from Total Viewers to Teens.
We did this together. So we should celebrate together. Please join me at Maple Drive in Beverly Hills this Thursday, March 3, at 5:30 pm (invite attached) to celebrate this awesome milestone.
Gail
Hey, everybody, it's party time! If you're a lowly assistant type at Fox and someone forgot to forward you an invite, just show up. Your boss will be too drunk to fire you.