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Don't you think the Javits Center should be called the Gawker Center? Hell yeah, it should. And Madison Square Garden? More like Jessica Square Garden. Ah, if New York real estate were as spineless as that of Boston, our dreams could be a reality. Via the art of eBay and under the guise of charity, Delaware North Company has auctioned seven single days of naming rights to their FleetCenter property, home to Boston's professional sports teams and their alcoholic fans. Sadly, we got in on this a little too late; if we had just scraped together enough pennies, the Celtics could've been playing at the OlsenCenter. While internet gambling site Golden Palace reportedly paid a hefty 5 figures, online humor heap Fark scored a day of naming rights for a mere $2550. And although it doesn't sound as potentially awesome as FuckCenter, we suppose FarkCenter is a close second.

UPDATE: Apparently, the name will not be FarkCenter, but UFIA Arena. Also being considered was the Abe Vigoda Memorial Center.

Boston's FleetCenter Single Day Naming Rights - 2/28/05 [eBay]
Boston FleetCenter