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In a Sunday profile in the NY Times, The L Word creator Ilene Chaiken lets the world know that her show's not trying to inspire a Million Lesbian March on the National Mall. You can keep your rainbow flags, overalls, and buzz-cuts; at Showtime, it's all about the hot, girl-on-girl action.

"Some of these scenes may be perceived as calculated," she said. "They weren't. I do want to move people on some deep level. But I won't take on the mantle of social responsibility." That's not, she says, compatible with entertainment.

"I rail against the idea that pop television is a political medium," she said. "I am political in my life. But I am making serialized melodrama. I'm not a cultural missionary." Like so many high school boys, she just wants to see girls kiss on television.

Showtime president Robert Greenblat echoes the sentiment that they're not out to reflect the experience of the average-looking lesbian: "So yes, the women are all attractive and we make no apologies about that. It's television. Who wants to watch unattractive people, gay, straight or whatever?" Amen, brother. Besides, Lifetime and Ellen already have that territory staked out.