'Post': Rice Puns Are Fun!
By now you've probably heard the news that the owner of the once trendy gourmet rice pudding emporium Rice to Riches has been busted for allegedly running a bookie business. The Post, true to their particular form of pun-tastic journalism reports:
The high-living owner of a quirky Little Italy rice-pudding shop—who apparently prefers long green to long grain—was busted yesterday for allegedly running a $21 million-a-year sports gambling ring with his father.
Not bad. But we know they can do better:
- Were patrons 'steamed' to discover the 'side' business?
- Or were they 'boiling'?
- Is this is a 'sticky' situation?
- Or maybe it's his 'just desserts'?
- Did he 'cook' the books?
- Was this case on 'the back-burner' until Superbowl week?
And the headline to the story? That's not even a pun in this context. Take a lesson from your arch-nemesis, The Daily News, who at least bust out with: Proof's in pudding.
C'mon, Post punsters: we expect better from you. Next time, don't do a 'fluff' piece.
RICE TO RICHES [NYP]
Proof's in pudding [NYDN]