Time for some quick lessons from the House of Gawker: when starting a new job at a new magazine, do be sure to send an announcement to every PR flack in town. That way, we'll know that you're ready and willing to pimp your publication's content to any publicist who comes your way. It's a lot easier than actually looking and reporting on stories the traditional way, says Life And Style's new editor-at-large Zoe Alexander:

From: Zoe Alexander
Sent: Monday, January 17, 2005
Subject: MY NEW JOB

Hello Everyone,

After a short break for the holidays, I'm back from Europe and have accepted the position of EDITOR AT LARGE for the new entertainment/lifestyle magazine called "Life and Style". Everyone wants to know, "But Zoe, weren't you just saying that you were bored by the whole celebrity magazine thing?"

Well, jobs are like men— just when you decide you're bored with one, another one calls you up and wants to take you out.

Oh, you know this is going to be good. After the jump, poorly-extended similes and metaphors and some common, journalistic whoring.

So, not being the sort who likes to rest on her laurels for too long, I accepted dates from PEOPLE and "Life and Style". Well, PEOPLE was a very charming, older suitor with a great family name but I felt he was a little too rigid and serious for me... I'm a girl who likes to laugh and enjoy a carefree life. So I accepted a date with "Life and Style" and at first I felt he was too young for me, and didn't have the right pedigree but what he lacked in newstand years and corporate breeding, he made up for in enthusiasm, humor, integrity and style. So in the end, I chose to go steady with the one that made me laugh, relax and be myself. Not surprising, right? After all this is what most smart women end up doing, isn't it?

I'm looking forward to the challenge of my new position. I'm eager to be getting in on the ground floor of a new publication and I look forward to working with all of you in my new capacity. Many of you are probably wondering, "Okay, your new title is great but what can you do for me/my clients now, Miss Fancy Pants?" So here's what you need to know:

1. If for some reason you haven't seen and/or don't get "Life and Style" yet, then it sounds like you need to be added to the comp list so that you can see what our hot little magazine looks like... each issue is better than the next! Send me your mailing info and I'll see that you get a copy of your very own each week.

2. Events: Start sending those invites! Part of my new job will be to represent the magazine at events, parties, etc. So please let me know of all of the fabulous social events you have going on. Don't send all the invites—only the sexy ones!

3.Cooperative Interviews: Send me your stylish, interesting celebrities who have new projects coming out and would like to be featured in interviews/ stories for "Life and Style". Many of you have worked with me on these in the past and they've turned out fabulously. I'm open to all pitches, but you know the names that are hot. So let's get those going and I'll make sure your newcomers get ink too.

4.Celebrity Lifestyle Trends: I'm looking for fabulous spas, destinations, restaurants, boutiques, shops, hang-outs that cater to the rich and famous.

If you have hot spots, pitch away.

5. TV: I'll be representing the magazine on television for various style-driven segments. My first assignment is doing the Golden Globe Fashion Wrap Up on FOX's "Good Day New York" this morning (Monday). I will be mentioning how fabulous the following people and brands are so if any of these people or things are your clients, here's a head's up.: Calvin Klein, Hilary Swank/her stylist Kate Young, Emmy Rossum, Ralph Lauren, Harry Winston, Teri Hatcher, Donna Karan, Joely Richardson/her designer Catherine Walker, Glen Close/her designer, the late Geoffrey Beene, Eva Longoria/her stylist Robert Verdi, the cast of Desperate Housewives, Oscar De La Renta, Renee Zellweger, Nicole Kidman, Gucci.

5. How do you contact me now? Okay, here's the part I love... I will be working out of my HOME OFFICE. So please send all invitations, press releases, goodies, etc, to:

[redacted]

All The Best,
Zoe