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A moment of silence, please, for Jay Schulberg, the man who put the milky white mustache on the upper lips of Lindsay Lohan, Britney Spears, Gisele Bundchen, Carson Daly and just about every other celebrity in the world.

Schulberg, the creator of the ubiquitous "Got Milk?" ad campaign has died at age 65.

As creative head of Ogilvy & Mather, Schulberg was also the man behind many other campaigns that crossed over from advertising to pop culture. Ever had an 'Excedrin headache'? You did because of him. Did Country Time Lemonade remind you of summers spend on grandpa's farm? Thank Schulberg.

Tonight, we pour a glass of milk out in his memory.
Jay Schulberg Dies at 65; Creator of Milk Campaign [NYT]
Got Milk? [official site]