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Wenner Media, home of US Weekly, Rolling Stone, and Jann Wenner, is embracing the bold new market of books with its fetus-like Wenner Books imprint. How, you may ask, can the home of charticles put together something as challenging to attention spans as a book? By writing a celebrity book, duh:

The love and loss of Brad Pitt and Jennifer Aniston will be the subject of a new quickie book from the fledgling Wenner Books line. Jann Wenner is putting Us Weekly Senior Editor Mara Reinstein on the job to write round the clock for two weeks.

The plan is to get a paperback out the door and on shelves within four weeks.

"I'm in lockdown," said Reinstein. "No one has seen me all day. I've been holed up in my office."

Even more amorphous than the Wenner Books imprint itself is the state of Reinstein's compensation, the numbers of which are still in the embryonic stages.
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